Description
As the mobile extension of the Amwell service, we designed the iOS app so that patients could quickly enroll, browse doctor profiles and immediately have live video visits with the doctors of their choice.
As the mobile extension of the Amwell service, we designed the iOS app so that patients could quickly enroll, browse doctor profiles and immediately have live video visits with the doctors of their choice.
In an effort to unite the consumer, physician and corporate segments of its business, American Well commissioned a new website to be built. I designed the visual language to be lighter, brighter and more contemporary. This would form the foundation for re-envisioning other elements of the company’s interactive assets.
As an expansion of its telehealth offering, American Well developed a kiosk that could bring healthcare to any worksite, retail outlet, or community center without requiring onsite clinical staff. The user interface was designed to be clean, simple and unencumbered, in keeping with the industrial design of the enclosure. Integrating biometric and other inputs were also key to the success of the interface.
American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on humor in straightforward and expansive framework.
American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on the innovative aspect of telehealth with bite-size content within a highly responsive layout.
American Well’s corporate branding was revamped with the creation of this website. A professional yet colorful look and feel was developed to convey the company’s emergence as an innovative leader in the field of telehealth.
In a redesign of the web application homepage, the available doctors and their profiles needed to be brought to the forefront. The page also needed to support branding customizations and express various complex availability states.
This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to browse products in the context of different scenes and themes.
This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to search for products using a whimsical, icon-based interface, which draws from PUMA’s extensive library of iconography.
American Well required a brochure system whose elements could work in concert as a comprehensive assembly or stand independently. The materials needed to speak to varied business audiences including health plans, employers and delivery networks. We designed a brochure, folder and sell sheets to convey sophistication and formality without undue stodginess. The brochure provided a universally applicable introduction to the American Well platform and the individual sell sheets spoke more pointedly to each audience, while the 3-panel folder enclosed all the materials in one tidy package.
The New England Journal of Medicine (NEJM) is one of the most distinguished and prestigious medical journals in the world. For this reason, American Well chose this publication as the place to begin direct engagement of practices and individual doctors as buyers of the American Well platform. I designed several concepts communicating the extraordinary lifestyle flexibility that providing care online gives to doctors. The last of these concepts was chosen and published in the journal.
Although care for acute medical issues is a natural use case for the American Well platform (Online Care), the company recognized the broad spectrum of wellness services that could also be accessed. As a special benefit, American Well allowed its employees to have free online conversations with nutritionists, personal trainers and herbalists in addition to doctors. This poster campaign introduced the new benefit in a fun, light-hearted way, while challenging employees to learn more about health and nutrition.
American Well sought to provide health plans with a package of example communications that speak to their major constituents: consumers, employers and physicians. We designed a system of artifacts using a subtle visual language that leveraged metallic PANTONE inks to give an air of elegance and professionalism.
The Dirty Truckers, a Boston-based rock band, asked me to create cover art for their latest album “Tiger Stripes”. They wanted the cover to have a warm, retro feel with a bit of an edge. I was inspired by the classic Sailor Jerry tattoos of the mid 20th century, and I used the central graphic as a metaphor for the permanent marks left on a man by rough relationships and fast living in modern times.
Subtitled “Scenes from a young and shiftless life”, this series of photos expresses a sheer love of style and a sense of whimsy.
Inspired by old world charm, this series of photos was my initial foray into portrait photography.
I designed and assembled this interactive portfolio for admission to the Graduate School of Design at Harvard University.