Amwell App

Art Director

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Download the App

Description

As the mobile extension of the Amwell service, we designed the iOS app so that patients could quickly enroll, browse doctor profiles and immediately have live video visits with the doctors of their choice.

James Hatfield, Designer
Launch Screen
Available Doctors
Doctor Profile
Pharmacy Selection
Video Visit

Copyright © 2015 Omar Javier Lyles.

AmericanWell.com

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

In an effort to unite the consumer, physician and corporate segments of its business, American Well commissioned a new website to be built. I designed the visual language to be lighter, brighter and more contemporary. This would form the foundation for re-envisioning other elements of the company’s interactive assets.

Home Page
How It Works
Business Landing Page
Doctors Landing Page
Technology Platform

Kiosk Interface

Art Director

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

As an expansion of its telehealth offering, American Well developed a kiosk that could bring healthcare to any worksite, retail outlet, or community center without requiring onsite clinical staff. The user interface was designed to be clean, simple and unencumbered, in keeping with the industrial design of the enclosure. Integrating biometric and other inputs were also key to the success of the interface.

James Hatfield, Designer

Consumer Site – Scheme 1

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on humor in straightforward and expansive framework.

Home - Hero 1
Home - Hero 2
State Selection
Available Doctors

Consumer Site – Scheme 2

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on the innovative aspect of telehealth with bite-size content within a highly responsive layout.

Corporate Website

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

American Well’s corporate branding was revamped with the creation of this website. A professional yet colorful look and feel was developed to convey the company’s emergence as an innovative leader in the field of telehealth.

Online Care v6.0

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

In a redesign of the web application homepage, the available doctors and their profiles needed to be brought to the forefront. The page also needed to support branding customizations and express various complex availability states.

James Hatfield, Graphic Production

PUMA Online Store (1)

Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Beam Interactive for PUMA

Description

This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to browse products in the context of different scenes and themes.

Dave Batista and Birch Norton, Creative Direction

PUMA Online Store (2)

Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Beam Interactive for PUMA

Description

This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to search for products using a whimsical, icon-based interface, which draws from PUMA’s extensive library of iconography.

Dave Batista and Birch Norton, Creative Direction

Brochure & Sell Sheets

Art Director

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

American Well required a brochure system whose elements could work in concert as a comprehensive assembly or stand independently. The materials needed to speak to varied business audiences including health plans, employers and delivery networks. We designed a brochure, folder and sell sheets to convey sophistication and formality without undue stodginess. The brochure provided a universally applicable introduction to the American Well platform and the individual sell sheets spoke more pointedly to each audience, while the 3-panel folder enclosed all the materials in one tidy package.

Karl Getker, Designer

NEJM Ad

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

The New England Journal of Medicine (NEJM) is one of the most distinguished and prestigious medical journals in the world. For this reason, American Well chose this publication as the place to begin direct engagement of practices and individual doctors as buyers of the American Well platform. I designed several concepts communicating the extraordinary lifestyle flexibility that providing care online gives to doctors. The last of these concepts was chosen and published in the journal.

Karl Getker, Graphic Production

AmWell Posters

Art Director

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

Although care for acute medical issues is a natural use case for the American Well platform (Online Care), the company recognized the broad spectrum of wellness services that could also be accessed. As a special benefit, American Well allowed its employees to have free online conversations with nutritionists, personal trainers and herbalists in addition to doctors. This poster campaign introduced the new benefit in a fun, light-hearted way, while challenging employees to learn more about health and nutrition.

Karl Getker, Designer

Marketing Package

Art Director

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

American Well

Description

American Well sought to provide health plans with a package of example communications that speak to their major constituents: consumers, employers and physicians. We designed a system of artifacts using a subtle visual language that leveraged metallic PANTONE inks to give an air of elegance and professionalism.

American Well sought to provide health plans with a package of example communications that speak to their major constituents: consumers, employers and physicians. We designed a system of artifacts using a subtle visual language that leveraged metallic PANTONE inks to give an air of elegance and professionalism.

Tiger Stripes Cover

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Dirty Truckers

Description

The Dirty Truckers, a Boston-based rock band, asked me to create cover art for their latest album “Tiger Stripes”. They wanted the cover to have a warm, retro feel with a bit of an edge. I was inspired by the classic Sailor Jerry tattoos of the mid 20th century, and I used the central graphic as a metaphor for the permanent marks left on a man by rough relationships and fast living in modern times.

Logos (Various)

Art Director & Designer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Various

Description

Fabuless

Art Director & Photo Editor

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

Subtitled “Scenes from a young and shiftless life”, this series of photos expresses a sheer love of style and a sense of whimsy.

Aaron Binkley, Photographer

Shukadarov Photo Shoot

Art Director & Photographer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

Inspired by old world charm, this series of photos was my initial foray into portrait photography.

Milen Shukadarov, Model

Photography (misc.)

Photographer

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

Sketches

Artist

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

Extended Studies

Artist

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

Harvard Submission

Sole Creator

Art Director – Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.

Designer – Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.

Graphic Production – Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.

Description

I designed and assembled this interactive portfolio for admission to the Graduate School of Design at Harvard University.