Description
As the mobile extension of the Amwell service, we designed the iOS app so that patients could quickly enroll, browse doctor profiles and immediately have live video visits with the doctors of their choice.
Amwell App
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Download the App
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
AmericanWell.com
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
In an effort to unite the consumer, physician and corporate segments of its business, American Well commissioned a new website to be built. I designed the visual language to be lighter, brighter and more contemporary. This would form the foundation for re-envisioning other elements of the company’s interactive assets.
Kiosk Interface
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
As an expansion of its telehealth offering, American Well developed a kiosk that could bring healthcare to any worksite, retail outlet, or community center without requiring onsite clinical staff. The user interface was designed to be clean, simple and unencumbered, in keeping with the industrial design of the enclosure. Integrating biometric and other inputs were also key to the success of the interface.
Consumer Site – Scheme 1
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on humor in straightforward and expansive framework.
Consumer Site – Scheme 2
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
American Well sought to engage consumers in a new, direct way. Social media campaigns, ads and a website were considered to expand the company’s consumer outreach. For the website, several design approaches were created, exploring different tones and interaction models. This scheme focused on the innovative aspect of telehealth with bite-size content within a highly responsive layout.
Corporate Website
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
American Well’s corporate branding was revamped with the creation of this website. A professional yet colorful look and feel was developed to convey the company’s emergence as an innovative leader in the field of telehealth.
Online Care v6.0
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
In a redesign of the web application homepage, the available doctors and their profiles needed to be brought to the forefront. The page also needed to support branding customizations and express various complex availability states.
PUMA Online Store (1)
Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Beam Interactive for PUMA
Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Beam Interactive for PUMA
Description
This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to browse products in the context of different scenes and themes.
PUMA Online Store (2)
Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Beam Interactive for PUMA
Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Beam Interactive for PUMA
Description
This design was one of several proposals for PUMA’s new online store. This concept is based on allowing the user to search for products using a whimsical, icon-based interface, which draws from PUMA’s extensive library of iconography.
Brochure & Sell Sheets
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
American Well required a brochure system whose elements could work in concert as a comprehensive assembly or stand independently. The materials needed to speak to varied business audiences including health plans, employers and delivery networks. We designed a brochure, folder and sell sheets to convey sophistication and formality without undue stodginess. The brochure provided a universally applicable introduction to the American Well platform and the individual sell sheets spoke more pointedly to each audience, while the 3-panel folder enclosed all the materials in one tidy package.
NEJM Ad
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
The New England Journal of Medicine (NEJM) is one of the most distinguished and prestigious medical journals in the world. For this reason, American Well chose this publication as the place to begin direct engagement of practices and individual doctors as buyers of the American Well platform. I designed several concepts communicating the extraordinary lifestyle flexibility that providing care online gives to doctors. The last of these concepts was chosen and published in the journal.
AmWell Posters
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
Although care for acute medical issues is a natural use case for the American Well platform (Online Care), the company recognized the broad spectrum of wellness services that could also be accessed. As a special benefit, American Well allowed its employees to have free online conversations with nutritionists, personal trainers and herbalists in addition to doctors. This poster campaign introduced the new benefit in a fun, light-hearted way, while challenging employees to learn more about health and nutrition.
Marketing Package
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Art Director
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
American Well
Description
American Well sought to provide health plans with a package of example communications that speak to their major constituents: consumers, employers and physicians. We designed a system of artifacts using a subtle visual language that leveraged metallic PANTONE inks to give an air of elegance and professionalism.
Tiger Stripes Cover
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Dirty Truckers
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Dirty Truckers
Description
The Dirty Truckers, a Boston-based rock band, asked me to create cover art for their latest album “Tiger Stripes”. They wanted the cover to have a warm, retro feel with a bit of an edge. I was inspired by the classic Sailor Jerry tattoos of the mid 20th century, and I used the central graphic as a metaphor for the permanent marks left on a man by rough relationships and fast living in modern times.
Logos (Various)
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Various
Art Director & Designer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Various
Description
Fabuless
Art Director & Photo Editor
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Art Director & Photo Editor
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
Subtitled “Scenes from a young and shiftless life”, this series of photos expresses a sheer love of style and a sense of whimsy.
Shukadarov Photo Shoot
Art Director & Photographer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Art Director & Photographer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
Inspired by old world charm, this series of photos was my initial foray into portrait photography.
Photography (misc.)
Photographer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Photographer
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
Sketches
Artist
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Artist
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
Extended Studies
Artist
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Artist
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
Harvard Submission
Sole Creator
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Sole Creator
Art Director - Establishes the look, feel and creative direction for a project, often creating conceptual or schematic designs that form the foundation upon which detailed designs are built.
Designer - Takes concepts and/or schematic designs and develops them into detailed, fully-instantiated designs and specifications.
Graphic Production - Produces visual assets for existing designs (e.g., images), as well as satisfying other minor design needs.
Description
I designed and assembled this interactive portfolio for admission to the Graduate School of Design at Harvard University.